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Why Typography Matters

There was a major twist ending and a major snafu at the very end of the 2017 Academy Awards for the category of Best Picture. The wrong winner was declared. If you look back on the footage and analyze it, you could read on Warren Beatty’s face that something was not right just before the Best Picture winner was announced.

I would imagine there are multiple redundancies so that something like this does not happen — especially at the Oscars! But there’s one thing the Academy possibly didn’t consider, or forgot, for this year’s winner cards: typography.

The card needed to be written and designed in a way that makes it clear to the reader only the essential information.

This was originally published on Medium by Benjamin Bannister

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