The Story of a Booth Well Crafted
The client
House of Rohl
Kitchen & Bath Show New Product Lineup Launch
Kitchen & Bath Show New Product Lineup Launch
2,922
Qualified Leads
Winner
KBIS 2024 Best of Show: Large Booth
The challenge
The House of Rohl brand is one associated with luxury and quality in the kitchen and bath industry, with seven distinct brands that deal in the space: Rohl, Riobel, Perrin & Rowe, Shaws, Victoria + Albert, Emtek, and Schaub. When we were approached to design their 2024 KBIS booth, the primary request was seemingly simple; develop a booth experience that unifies the seven brands under the House of Rohl umbrella, while still highlighting the distinct aspects of each brand that sets them apart. As a brand focused on luxury hardware, this booth would require craftsmanship, attention to detail, and elevated design in equal measure to truly come to life and live up to the product on display. Our specialty.
House of Rohl’s current brand story ‘The story of a life well crafted’ was to be the unifying thread to tie the luxury brands together. The challenge, then, would be to design a floor plan and visual language that gives each brand space to express its own unique qualities, while still presenting a unified front as a luxury brand for the ‘well crafted’ life.
House of Rohl’s current brand story ‘The story of a life well crafted’ was to be the unifying thread to tie the luxury brands together. The challenge, then, would be to design a floor plan and visual language that gives each brand space to express its own unique qualities, while still presenting a unified front as a luxury brand for the ‘well crafted’ life.
The solution
The direction we landed on found us working with collaborating designers to create seven bespoke displays to serve as vignettes into each brand’s personality and design language. These vignettes served a dual purpose to both show off the self-expression allowed with each brand, while also providing a vehicle to spotlight their newest upcoming products in the context of a real-world use case.
Framed as a centerpiece surrounded by these vignettes, we spotlighted another key piece of House of Rohl’s 2024 brand narrative: Victoria + Albert’s 2024 Color Story collection, created in collaboration with Food & Wine. This collection’s colors were inspired by luxury dining, and the collection was divided into three courses. To represent these colors, we built a centerpiece of stone pillars to display the product and literature, each pillar colored to match the product being displayed. Colors from this collection were also used throughout the vignettes to tie the color pallets back into each brand.
Opposite the vignettes acted as a showroom. Once attendees experienced each brand’s individual story presented with their newest product offerings, they were able to peruse the showroom of legacy product to see the wealth of options available within the House of Rohl portfolio.
Framed as a centerpiece surrounded by these vignettes, we spotlighted another key piece of House of Rohl’s 2024 brand narrative: Victoria + Albert’s 2024 Color Story collection, created in collaboration with Food & Wine. This collection’s colors were inspired by luxury dining, and the collection was divided into three courses. To represent these colors, we built a centerpiece of stone pillars to display the product and literature, each pillar colored to match the product being displayed. Colors from this collection were also used throughout the vignettes to tie the color pallets back into each brand.
Opposite the vignettes acted as a showroom. Once attendees experienced each brand’s individual story presented with their newest product offerings, they were able to peruse the showroom of legacy product to see the wealth of options available within the House of Rohl portfolio.
“This is what an A team can accomplish! Thank you team for bringing our House of Rohl vision to life so brilliantly.”
– Delphine Francois Chiavarini, Chief Marketing Officer and General Manager, Fortune Brands
The results
Success for this booth called for an intimate understanding of what makes each of the seven brands unique, while also defining the thread that runs through and unites them under the House of Rohl umbrella. Working closely with House of Rohl, we were able to take each brands new product lineup to create displays that not only helped launch these products to the public, but also helped visually define the target consumer for each of House of Rohls distinct brands.
Our end goal was to present House of Rohl as a source of luxury product lines designed for everyone’s taste and preference that will enhance your quality of life. To say we achieved that goal would be an understatement as House of Rohl outperformed expectations for KBIS 2024. The luxury brand generated 2,922 qualified leads and took home the award for 2024 Best Large Booth of the Show. That’s the story of a booth well crafted.
Our end goal was to present House of Rohl as a source of luxury product lines designed for everyone’s taste and preference that will enhance your quality of life. To say we achieved that goal would be an understatement as House of Rohl outperformed expectations for KBIS 2024. The luxury brand generated 2,922 qualified leads and took home the award for 2024 Best Large Booth of the Show. That’s the story of a booth well crafted.