George Lois was a basis for the Don Draper character in Mad Men, and was the pioneer of “The Big Idea” who said advertising should be like a ‘poison gas… it should bring tears to your eyes, unhinge your nervous system, and knock you out’. Lois believed that ‘you can’t research a big idea. The […]

A presentation by Jan Götze at the IFES World Summit in Málaga changed my opinion on Ai. His live demos made it clear that some generative platforms deliver better results on specific tasks. With all of the DeepSeek talk, I wondered who would be a better research partner, so I asked the same question to […]

Great article – see original post at HBR Most executives recognize a need for their sales team to act as consultants and sell “solutions.”  But many CEOs would be shocked at how poorly their sales teams execute on the strategy of consultative selling.  I recently had a conversation about this with the director of purchasing […]

From HBR: Kabir Sehgal In the military, a poorly formatted email may be the difference between mission accomplished and mission failure. During my active duty service, I learned how to structure emails to maximize a mission’s chances for success. Since returning from duty, I have applied these lessons to emails that I write for my […]

Meta’s experience shows why they can still be valuable. written by Lori Goler, Janelle Gale and Adam Grant – read the original post here Performance reviews are awkward and biased. They stick people in boxes and leave them waiting far too long for feedback. It’s no wonder that by the end of 2015, at least […]