WHAT EXACTLY IS THE SWEET SPOT?
The Sweet Spot is not only the theme for our exhibit at EXHIBITOR2014, but more importantly the overlap in a Venn diagram where what you want, meets with what the client wants. The Sweet Spot is where Deckel & Moneypenny plays a role as your trusted trade show marketing program partner.
In order to further engage attendees at the EXHIBITOR show, we used the metaphor of a cupcake to represent a trade show marketing program, allowing attendees to customize their cupcake while discussing their program goals with our booth staff.
This concept and execution won the Best New Exhibitor award at EXHIBITOR2014, and recently, a 2014 Sizzle Award. Click here to see more of our campaign.